Thursday, 28 February 2013

Interview: RANIA SAID: UPCOMING DESIGNER


LadyLoca  is a women’s contemporary ready-to-wear clothing line. Designer Rania Said is best known for her feminine and whimsical designs. Her knowledge of a garment’s proper fit and design, combined with her innate creative abilities, results in an effortless and wearable line, fueled by her passion for fashion. Rania Said’s eye for detail and extensive knowledge of color, fabric and form will be evident each season as she consistently reveals timeless, wearable looks that evoke sophistication and elegance. Bright colors, unique prints and intricate patterns define Ladyloca’s collection. The entire line is proudly made in Egypt.


What was your first fashion related job like?

I used to work as an Acting Manager in Identity Magazine, and I was responsible for the fashion pages in the magazine for years. I had 
passion for looking for the latest trends, and what’s in and out of 
Fashion. I also was responsible for a monthly page in the magazine called “Get The Look”, where I choose a celebrity look on the red carpet or on a day out and tell the reader how to get the same exact look, what to where and from where to buy it; it was a real success. But, I have to say that since I was a young girl I knew that I would one day be a fashion designer and have my own fashion line. My first sketches were created in my childhood bedroom, which I  imaginatively turned it to a studio and boutique at home! Also, my mum works in fashion since she was young and has her own shop for more then 20 years now, so I was always surrounded with fashion.

What does fashion means to you? And do you have any other passions?

Fashion for me is passion as you described it in your second part of the question. For me, fashion helps you express “yourself” and therefore it should always be based on what you find interesting - and no one else!  Fashion is an expression of one’s inner self and not a reflection of every one’s expectation of what should be expressed. I believe I also have passion for music.

Do you have any personal principles you follow when you are designing?

Yes, first of all, I hate imitation and that I’ll explain more in your 
following question, moreover, I have a principle to meet different tastes, in my collection you’ll find the funky studded jackets for young people and in my Arabian Nights collection you’ll find very different designs like ponchos and shawls that fits classic people. I like to present different kind of styles and not get myself trapped in one style that’s because I myself love to change my own style often.

What Part of your job does you like best? And least?

What I like best about my job is seeing my garments being worn and loved; this is the absolute best feeling in the world! Also seeing them in editorials in a completely different context is a great feeling. What I least like is designers imitating each other’s designs, its phenomenal! I remember the first bazaar I attended I was the only designer who had studs on my collection and surprisingly last bazaar I attended I found all designers have almost the same collections! You can’t identify them from one another, I don’t want to be generalizing here because here in Egypt we have great creative Egyptian designers who I myself admire their collections and I’m a big fan of it, but sometimes finding many designers copying each other is something that really pisses me off.

If you could give women a fashion tip, what would it be?

I believe a woman looks more chic when she is comfortable with herself, so don’t choose shoes you can’t walk in or a skirt that’s too short because it will show. Just be comfortable with who you are and wear what suits your personality and your body.

Where can we find your collection?


You can find my collection on www..style-treasure.com and on my  facebook page /ladyloca.rs and soon on enigmashopping.com.
Some pieces from the Lady Loca Collection


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